ABOUT:
Nitro builds easy-to-use PDF software that helps people & businesses work smarter with digital documents. Nitro Pro is the flagship product of the Nitro Suite and number one Adobe Acrobat alternative that allows users to create, edit, sign, and secure PDFs.
GOAL/OBJECTIVE:
With a few months to go before the latest, most advanced product launch, Nitro Pro 11, we saw an opportunity to create an impactful campaign and score some major revenue, so our goal was to secure it.
Targeting existing Nitro customers, we wanted to create a license upgrade email series that would resonate with customers, as well as offer varying promos of 10% to 30% off an upgraded license.
Personally responsible for all design, front end development, and theme.
Directly improved the online number as well as a 560% lift in open rates and up to 4600% lift in click-through rates.