The Drakes Bay Oyster Farm was at risk of closure. On November 29, 2012, the federal government issued a decision that gave a family-run oyster business in northern California 90 days to shut down their business and vacate the National Park Land that has been home to the farm for generations. For 90 days the Lunny family fought for their community, for justice and for small businesses everywhere. To learn more about this story go to www.drakesbayoyster.com
The design objective was too create an identity for the campaign. As well as creating movie titles for the promotional documentary, posters, t-shirts, and flyers to save Drakes Bay Oyster Farm. The solution was to create two vector oyster shells with a loud and bold message in between to spread knowledge.