The Bits & Bytes show is a online series of five 10 minute episodes created by Facebook that explores the world of video games, past and present.
The show was part of the initial launch of Facebook Watch, the companies new platform for video on demand, live or recorded.
The objective was to create a logo that would embody the world of video games and streaming culture. Like the show, it needed to invoke nostalgia while also still being modern and eye-catching. The deliverables were a logo, lower thirds, t-shirts, as well as working closely with an animator to produce the show’s intro and cut scenes
Ultimately the end goal of the launch was to boost engagement for Facebook Watch and to create a platform for all creators and publishers to find an audience, build a community of passionate fans, and earn money for their work.